While sketches are important when coming up with a visual design, don't under-estimate the power of the written word. For example, if I'm designing a character, writing its bio can be super helpful when it comes time to do those first sketches. But even a full bio can usually be distilled down to a few keywords or "design pillars" that define the look, and may be enough of a springboard to start those initial explorations. When coming up with the final design for "Inc The Robot" from my first book project, I used keywords to help define the most important elements of the character, and whatever new design was going to land needed to have those elements to be successful. So I'm going to discuss those keywords, and then show how they ended up influencing the design exploration of the robot character.