Wrting A Concept Brief

A Concept Brief is a document that a client / art director makes for the concept artist to explain what they'd like them to design. It includes information like what the object / character is, what format the art should take, reference images, etc. Watch or read this short lesson on how to write a good concept brief, or if you're an artist, what things you should expect from one.

http://www.neilblevins.com/art_lessons/writing_a_concept_brief/writing_a_concept_brief.htm